core values

/core values
core values2018-09-05T06:57:47+00:00

Core Values

As a global coffee grower and producer, we are at the forefront of engineering elevated taste experiences for consumers through our innovative processing methods. We are committed to fixing a broken farm model, leaving coffee better than we found it, with guiding principles of taste, humanity, and ecology.

Core Values

As a global coffee grower and producer, we are at the forefront of engineering elevated taste experiences for consumers through our innovative processing methods. We are committed to fixing a broken farm model, leaving coffee better than we found it, with guiding principles of taste, humanity, and ecology.

Taste

Ninety Plus believes in the power of taste. In our beginnings, we hunted among existing specialty lots for coffee that tasted extraordinary, and when our pursuit failed, we knew creating meaningful coffee was our destiny. Taste quickly became our vision, and we began developing the first scientific coffee production operation driven by the discovery of flavor. To this day, we aren’t afraid to take risks or break boundaries, and we continue challenging the traditional practices of cherry and coffee processing with the intent of upgrading the industry’s status quo. However, through experience, we’ve realized that we can’t create new flavors without having a fundamentally collaborative work ethic, a humanistic communal culture, and an outstanding relationship with the land. We’re driven to elevate taste with the knowledge that coffee can be treated better, and we’re proud to say that we’ve successfully established a menu of memorable experience, rather than simply coffee.

Taste

Ninety Plus believes in the power of taste. In our beginnings, we hunted among existing specialty lots for coffee that tasted extraordinary, and when our pursuit failed, we knew creating meaningful coffee was our destiny. Taste quickly became our vision, and we began developing the first scientific coffee production operation driven by the discovery of flavor. To this day, we aren’t afraid to take risks or break boundaries, and we continue challenging the traditional practices of cherry and coffee processing with the intent of upgrading the industry’s status quo. However, through experience, we’ve realized that we can’t create new flavors without having a fundamentally collaborative work ethic, a humanistic communal culture, and an outstanding relationship with the land. We’re driven to elevate taste with the knowledge that coffee can be treated better, and we’re proud to say that we’ve successfully established a menu of memorable experience, rather than simply coffee.

Humanity

For centuries, traditional coffee farm workers have lived impoverished lives and suffered from low wages and belittlement in the workplace. Ninety Plus challenges these standards by making humanity a priority, providing fair pay and living conditions for its growing workforce, and establishing a culture built on taste, education, and collaboration on its farms. With education at the center, we create new opportunities, incentives to advance, and competitive compensation for our employees. Subsequently, our workers gain ownership over their work, their quality of life and happiness improve, and our coffee excels. With this structure, we’ve constructed an expanding community of farm workers who are united and inspired by the common objective to improve coffee.

Humanity

For centuries, traditional coffee farm workers have lived impoverished lives and suffered from low wages and belittlement in the workplace. Ninety Plus challenges these standards by making humanity a priority, providing fair pay and living conditions for its growing workforce, and establishing a culture built on taste, education, and collaboration on its farms. With education at the center, we create new opportunities, incentives to advance, and competitive compensation for our employees. Subsequently, our workers gain ownership over their work, their quality of life and happiness improve, and our coffee excels. With this structure, we’ve constructed an expanding community of farm workers who are united and inspired by the common objective to improve coffee.

mountan view on NPGE

Ecology

Ninety Plus recognizes the importance of reforesting and preserving agricultural lands. When we first launched our operation, we knew that we could become an example for the rest of the world by shattering the boundaries of traditional commodity coffee farming. As a result, we set our sights on formulating a distinctly unique coffee experience, entered into a relationship with nature, and put the spotlight on ecology. Presently, we’re dedicated to growing long-living, heirloom varieties that thrive under 100 percent natural management techniques, conserve biodiversity, and maximize the health of the ecosystem and its inhabitants. We cultivate shade-loving plants at low-density areas with native forest canopy trees and consistently achieve exceptionally flavorful coffee varieties. Yet, the reward goes beyond the coffee itself. Today, the vegetation and animals are flourishing, and what were once overgrazed farms are now prosperous forests that are sustained by restoration, topsoil and water retention, increased environmental variance, and a community of residential and seasonal workers.

Ecology

Ninety Plus recognizes the importance of reforesting and preserving agricultural lands. When we first launched our operation, we knew that we could become an example for the rest of the world by shattering the boundaries of traditional commodity coffee farming. As a result, we set our sights on formulating a distinctly unique coffee experience, entered into a relationship with nature, and put the spotlight on ecology. Presently, we’re dedicated to growing long-living, heirloom varieties that thrive under 100 percent natural management techniques, conserve biodiversity, and maximize the health of the ecosystem and its inhabitants. We cultivate shade-loving plants at low density areas with native forest canopy trees and consistently achieve exceptionally flavorful coffee varieties. Yet, the reward goes beyond the coffee itself. Today, the vegetation and animals are flourishing, and what were once overgrazed farms are now prosperous forests that are sustained by restoration, topsoil and water retention, increased environmental variance, and a community of residential and seasonal workers.